WOULD you know your ASPC from your CFP? Your IMC from your MAPC? As with any profession, financial advisers will often list an alpabetti spaghetti string of letters after their name. At first glance, these letters will tell you little - and chances are you will still doubt their value.

But, as the number of investment, mortgage, pension and insurance products multiply and financial decision-making becomes increasingly complex, more people are seeking expert help to guide them through the maze.

The regulator, the Financial Services Authority, requires all financial advisers to pass an exam known as the Certificate in Financial Planning (or equivalent), before they are allowed to practise.

After that, there is an array of advanced qualifications. Having letters after your name is, of course, no guarantee of intelligence or professional ability; many leading independent financial advisers have secured their position through years' experience, rather than a string of qualifications.

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