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www.affordablesupplements.co.uk Health organisations, children's charities and a teaching union are among the ten groups urging the government to impose tighter regulation on food adverts targeting children.

In a letter to Caroline Flint, public health minister, the coalition of groups call for a reassessment of the Committee of Advertising Practice (CAP) code for non-broadcast advertising and marketing.

The new rules, which apply to websites and other forms of advertising, do not enforce food companies to differentiate between healthy and non-healthy food and will not protect children from crafty marketing tricks, the groups argue.

Other organisations involved in the campaign include are the Children's Food Campaign, Diabetes UK, National Consumer Council, National Heart Forum and netmums.com.

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